Marketing & Management

Marketing and Management

Marketing Principles

This course provides an overview of the total Marketing Education program and its components. The class presents employment opportunities in marketing, prepares students for job interviews, incorporates human relations and communications in business, and explores the role of marketing in our economy. Marketing functions, marketing concepts, channels of distribution, special markets, and trends in marketing are taught. A study of retail operations, career opportunities, store location and layout, organizational structure, and merchandising policies are covered. This course emphasizes the various methods to promote goods and services. Advertising, media selection, display techniques, ad layout principles, and the basic steps in selling are explored. Product service technology, human relations, and communications are covered. Students must apply their knowledge in a promotional simulation.

Advanced Marketing

Prerequisite - Marketing Principles

In this class, the student undertakes research, conducts analysis, and makes a recommendation to solve a marketing problem, under the direction of the ME coordinator. (Alternatively, the student investigates a specific area of marketing.) The curriculum is arranged and outlined in a grade contract.

Entrepreneurship - Building a Business

Prerequisite - Marketing Principles

This course is designed to introduce the student to the role of small business in contemporary society. Students are given the opportunity to study, discuss, and apply the principles and methods of small-business organization and management, with an emphasis on the marketing mix. Students participate in a project that includes business planning and management.

See your school counselor for more information.

  • Entrepreneurs
  • Small Business Owners
  • Presidents
  • Chief Executive Officers
  • Proprietors
  • Financial Manager
  • Franchisees
  • Independent X’s (e.g., distributor)
  • Customer Service Representatives
  • Management Analyst
  • Administrative Support Representatives (e.g., human resources, clerical, finance, technical)
  • Business to Business Salesperson


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