Sports & Entertainment Marketing

Sports & Entertainment Marketing

Marketing Principles

This course provides an overview of the total Marketing Education program and its components. The class presents employment opportunities in marketing, prepares students for job interviews, incorporates human relations and communications in business, and explores the role of marketing in our economy. Marketing functions, marketing concepts, channels of distribution, special markets, and trends in marketing are taught. A study of retail operations, career opportunities, store location and layout, organizational structure, and merchandising policies are covered. This course emphasizes the various methods to promote goods and services. Advertising, media selection, display techniques, ad layout principles, and the basic steps in selling are explored. Product service technology, human relations, and communications are covered. Students must apply their knowledge in a promotional simulation.

Introduction to Sports and Entertainment Marketing

Prerequisite – Marketing Principles

This course introduces students to the major segments of the sport and event industry and the social and economic impact the industry has on the global economy. Areas of emphasis include business fundamentals, product mix, product knowledge, product/service management, business regulation, selling, marketing information management, and economics. Project-based instruction will be incorporated into this course to provide real-world application. Students also will develop managerial and analytical skills in sport/event marketing.

Advanced Sports and Entertainment Marketing

Prerequisite - Introduction to Sports and Entertainment Marketing

This course provides students with opportunities to develop managerial and analytical skills and broaden their knowledge of sports/entertainment marketing. Units include marketing-information management, selling, publicity/public relations, sales promotion, management of promotion, product mix, pricing, positioning, and marketing planning. Project-based instruction, together with a variety of work-based learning activities, is incorporated in this course to provide real-world application.

See your school counselor for more information.

  • Club Manager
  • Club Assistant Manager
  • Club Instructor
  • Club Equipment & Facility Maintenance
  • Club Scheduler
  • Club Event Planner
  • Club Membership Developer
  • Parks & Gardens Director
  • Parks & Gardens Activity Coordinator
  • Parks & Gardens Access Management
  • Parks & Gardens Safety & Security
  • Parks & Garden Ranger
  • Resort Trainer
  • Resort Instructor
  • Resort Equipment Maintenance
  • Resort Scheduler
  • Gaming & Casino Manager
  • Gaming & Casino Supervisor
  • Gaming & Casino Dealer
  • Gaming & Casino Slot Supervisor and Maintenance
  • Gaming & Casino Security & Safety
  • Fairs/Festival Event Planner
  • Fairs/Festival Set up Supervisor
  • Fairs/Festival Facility Manager
  • Fairs/Festival Promotional Developer
  • Theme Parks/Amusement Parks Resale Department Manager
  • Theme Parks/Amusement Parks Area Retail Manager
  • Theme Parks/Amusement Parks Area Ride Operations Manager
  • Theme Parks/Amusement Parks Group Events Manager
  • Family Centers Manager
  • Family Centers Equipment Operator/Maintenance
  • Historical /Cultural/Architectural Ecological Industrial Sites Guides/Ranger
  • Historical/Cultural/Architectural Ecological Industrial Sites Exhibit Developer
  • Museums/Zoos/Aquariums Docent
  • Museum/Zoos/Aquariums Animal Trainer and Handler
  • Museums/Zoos/Aquariums Exhibit Developer
  • Business to Business Salesperson


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