Travel Marketing & Lodging Management

Travel Marketing & Lodging Management

Marketing Principles

This course provides an overview of the total Marketing Education program and its components. The class presents employment opportunities in marketing, prepares students for job interviews, incorporates human relations and communications in business, and explores the role of marketing in our economy. Marketing functions, marketing concepts, channels of distribution, special markets, and trends in marketing are taught. A study of retail operations, career opportunities, store location and layout, organizational structure, and merchandising policies are covered. This course emphasizes the various methods to promote goods and services. Advertising, media selection, display techniques, ad layout principles, and the basic steps in selling are explored. Product service technology, human relations, and communications are covered. Students must apply their knowledge in a promotional simulation.

Discovering Hospitality and Tourism Marketing

Prerequisite - Marketing Principles

This course focuses on the operations management, leadership, and supervision of employees in the travel, tourism, and hospitality industries. Emphasis is placed on the application of management-level decision-making skills in hotel/lodging, human resources, food and beverage, and travel/tourism operations. Students will investigate trends, technology, and customs in the hospitality industry while focusing on the development of customer service skills.

Hospitality and Tourism Management

Prerequisite - Discovering Hospitality and Tourism Marketing

Students are introduced to the major segments of the travel industry. The products, services, and packages offered to business and leisure travelers are examined. Using current technology, the Internet, and software packages, the student will develop a tour package and marketing plan for a selected niche market that incorporates appropriate promotional and pricing strategies to ensure business profitability.

See your school counselor for more information.


  • Front Office Manager
  • Executive Housekeeper
  • Director of Sales & Marketing
  • Chief Engineer
  • Director of Human Resources
  • Rooms Division Manager
  • Director of Security
  • Controller
  • Food & Beverage Director
  • Resident Manager
  • Director of Operations
  • General Manager
  • Regional Manager
  • Quality Assurance Manager
  • Corporate Management
  • Lodging Management
  • Owner/Franchisee
  • Administrative Support
  • Uniformed Services Support
  • Communications Supervisor
  • Front Desk Supervisor
  • Reservations Supervisor
  • Laundry Supervisor
  • Room Supervisor
  • Bell Captain
  • Shift Supervisor
  • Sales Professional
  • Night Auditor
  • Front Desk Employee
  • Valet Attendant
  • Bell Attendant
  • Door Attendant
  • Concierge
  • PBX Operator
  • Reservationist
  • Guestroom Attendant
  • Public Space Cleaner
  • Laundry Attendant
  • House Person
  • Maintenance Worker
  • Van Driver Executive Director
  • Assistant Director
  • Director of Tourism Development
  • Director of Membership Development
  • Director of Communications
  • Director of Visitor Services
  • Director of Sales
  • Director of Marketing and Advertising
  • Director of Volunteer Services
  • Director of Convention and Visitors Bureau
  • Market Development Manager
  • Group Sales Manager
  • Events Manager
  • Sales Manager
  • Destination Manager
  • Convention Services Manager
  • Heritage Tourism Developer
  • Travel Agent (Commercial & Vacation)
  • Event Planner
  • Meeting Planner
  • Special Events Producer
  • Nature Tourism Coordinator
  • Tour and Travel Coordinator
  • Tourism Marketing Specialist
  • Transportation Specialist
  • Welcome Center Supervisor
  • Visitor Center Counselor
  • Tourism Assistant
  • Executive Assistant
  • Tour Guide
  • Tour Operator
  • Motor Coach Operator
  • Tour and Ticket Reservationist
  • Interpreter
  • Business to Business Salesperson


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