Marketing Communications & Promotion










Marketing Communications and Promotion


Marketing Principles

This course provides an overview of the total Marketing Education program and its components. The class presents employment opportunities in marketing, prepares students for job interviews, incorporates human relations and communications in business, and explores the role of marketing in our economy. Marketing functions, marketing concepts, channels of distribution, special markets, and trends in marketing are taught. A study of retail operations, career opportunities, store location and layout, organizational structure, and merchandising policies are covered. This course emphasizes the various methods to promote goods and services. Advertising, media selection, display techniques, ad layout principles, and the basic steps in selling are explored. Product service technology, human relations, and communications are covered. Students must apply their knowledge in a promotional simulation.


Professional Sales and Promotion

Prerequisite - Marketing Principles

This course focuses on the performance of key responsibilities required in a retail environment. Students develop skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer service. In order to increase the number of application experiences, it is recommended that students participate in a Work-Based Learning Program.


E-Marketing

Prerequisite - Marketing Principles

E-Marketing covers all functions of marketing for conducting business on the Internet. Students develop skills in using the Internet as a marketing tool, conducting a marketing analysis via the Internet, planning marketing support activities, managing an Internet marketing campaign, managing/owning a business via the Internet, and analyzing the impact of the Internet on global marketing.


Marketing Research

Prerequisite - Marketing Principles

Students will gain an understanding of marketing research and how to use it to identify a viable target market. By exploring survey techniques, students will be aware of different methods for the successful implementation of a marketing plan. By planning and implementing a data collection experiment, students will learn to examine research design and collection methods, treatments, control groups, experimental units, random assignment and replication, and the identification of possible sources of bias and placebo effects.

See your school counselor for more information.



    CAREER OPPORTUNITIES

  • Advertising Managers
  • Public Relations Managers
  • Public Information Directors
  • Sales Promotion Managers
  • Co-op Managers
  • Trade Show Managers
  • Circulation Managers
  • Promotions Managers
  • Art/Graphics Directors
  • Creative Directors
  • Account Executives
  • Account Supervisors
  • Sales Representatives
  • Marketing Associates
  • Media Buyers/Planners
  • Interactive Media Specialists
  • Analysts
  • Contract Administrators
  • Copywriters
  • Research Specialists
  • Research Assistants
  • Customer Service
  • Representatives
  • Administrative Support Representatives (e.g., human resources, clerical, finance, technical)
  • Business to Business Salesperson



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