Preventing your emails from being recognized as SPAM (part 2)
Email Tip #11: My email is NOT spam! (Part 2)
Here are some useful guidelines will help your emails from being mistaken as spam.
Set your email options to plain text (instead of HTML) whenever possible.
Be as specific as possible when wording your Subject: field. Spammers now use plausible scenarios to trick a filter. As an example, instead of a subject line that says Meeting tomorrow at 10:00 a.m., re-word more specifically: United Way meeting tomorrow at 10:00 a.m.
Avoid overuse of upper case letters and similar punctuation in the body of emails. Spam filters often filter out emails with one or more lines of capital letters, multiple exclamation marks, questions marks, and/or a mixture of numbers and letters.
Additional trigger words to avoid in both the subject and body of your email include:
Summary: Use plain text (instead of HTML). Avoid use of all uppercase or a string of punctuation. Be as specific as possible in the Subject: field.