Creating effective subject lines
Email Tip #1: Subject Lines - The good, the bad, and the poorly written
Inboxes are often flooded with various emails. Most of us quickly scan the subject lines to determine which to open and which can wait. So how does your email make the first cut? These quick tips will help:
Does the subject line pertain to the body of the message? Avoid vague verbiage such as “Miscellaneous” or “Stuff.”
You are aiming for short and sweet. But would one or two more words make a difference? Let’s say that you’ve just learned you need to reschedule a meeting planned for today.
Vague: Staff meeting
Should you include the word urgent in the subject? Don’t be the “co-worker who cried wolf.” If a reply can wait more than a day, leave it out.
Clear: Today’s staff meeting rescheduled for June 6
If you and co-workers have sent an email through a few rounds of replies, change the subject line to reflect the altered topic.
For example, an email asked for restaurant ideas for an upcoming meeting. After multiple suggestions, a location was decided. However, someone asked about the menu.
Old subject: Tuesday luncheon suggestions
Revised subject: Applebee’s Menu (with Tuesday luncheon suggestions)
Summary: Make your subject line count! Keep it short, sweet, and to the point.